Thursday, October 27, 2005

Soft Promotion

Keeping your name in front of your target audience is not always easy.

One of the things that many people overlook is offering modest discounts to company's employee bases directly through their HR departments. Not to say that this is always easy, but you need to know how to go about it.

An example would be the Nothnagle CorporatePerks program. Essentially, Nothnagle simply extends the concierge service that they provide their home buyers and sellers out to employees of Rochester area corporations.

The cost to Nothnagle is nothing but time, and the rewards include keeping their name in front of employees of several large Rochester based corporations, as well as providing additional business opportunites for their partner vendors.

The benefit to the employers that use CorporatePerks in Rochester is the ability to offer a no cost benefit to their employees.

Sometimes it's the simple things that get the job done.

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